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PREPARATION

Koawood Real Estate provides service from start to finish, and beyond. The first step when listing your home for sale is understanding the correct action to take in preparation, for both your expectations and the property condition, prior to going live on the market. Our agents understand the importance of preparing a seller through education, guidance, and open communication about the market, potential buyer reactions, potential scenarios of closing/possession, and potential offer/multiple offer situations.

Koawood Real Estate agents will guide you by advising options for preparation for your specific property. Preparation options may include:

  • Painting/Updating Finishes

  • Landscaping

  • Staging

  • Excluding/Including Personal Property

  • Ownership/Legal

  • Cleaning

  • Deferred Maintenance Items


PRICE STRATEGY & MARKETING PLAN

Koawood Real Estate agents pride themselves on openness and transparency. We professionally prepare a Comparative Market Analysis in detail and graphic formats so you understand the full data surrounding your property. Pricing is important because it is used as a tool in a few different formats. Price is important to the seller profit, the buyer attraction, and the appraiser determination of value. We go into full detail about how the list price will affect all of these parties.

A snap shot of our marketing packet includes:

  • Competitive Market Analysis

  • Multiple Listing Service

  • Professional Photography

  • Staging/Virtual Staging

  • Yard Sign

  • Marketing Action Plan

  • Home Enhancement Plan

  • Promotion to Other Brokers

  • Social Media Campaign

  • National and Local Advertising

  • Marketing Activity Report

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PROFESSIONAL SERVICE TAILORED FOR YOU

Koawood Real Estate agents take service above and beyond for our clients! We do that by learning your preferences, and needs, especially when selling your home. Our agents like to understand each client’s communication preferences (phone, text, email), preferred day/time to communicate, feelings about showings/people in their home, preferences for multiple offer proceedings, and more. This is also important for your expectations and priorities for the selling process - time to closing, price, extra time in the home after closing (lease back), etc.

We like to provide as much service as we can, to make this process as comfortable and seamless as possible!